Welcome to your new wake up call.

First Thing is on a mission to redefine the role that underwear plays in your life. When searching for the perfect pair of underwear, we realised it was hard to come by. As the ’First Thing’ you put on in the morning, shouldn’t it be something that makes you feel good everyday?

First Thing is an underwear collection that combines ultimate comfort with effortless design.

We make underwear for all women that is designed to be worn everyday. Made with soft, breathable fabrics and designs that flatter and accentuate the female figure.

A note from our founder.

My name is Georgia and I am the founder of First Thing. After searching for underwear for myself, I couldn't find a product that I felt excited to wear every day. I recognised the need for an Australian underwear brand that empowered women to feel confident and sexy with unparalleled comfort. I am setting out to redefine the role underwear plays in your life and to create a product that will set a positive tone for your day. Welcome to your new wake up call!

  • Our Products

    Our bottoms and soft bras from our Core Collection are made from Modal which is a breathable, silk-touch fabric made from natural beech wood. Our wire bras are made from MIPAN® regen™️ which is a recycled polyamide that is made from recycled pre and post consumer waste to reduce waste to landfill and energy consumption. Our Ribbed Collection is made from Organic Cotton, which minimises the harmful chemicals, which is better for the environment and the community.

  • Our Packaging

    Our product comes in a bag that is made from corn starch and is 100% compostable and designed to be reused. Our thank you cards are made from 100% post-consumer recycled paper and printed in an eco-friendly way. Your parcel will arrive in a satchel from HEROPACK™ that is 100% compostable.

  • Our People

    We manufacture in Indonesia and conduct annual audits to ensure fair labour and quality standards are met.