1. Introduction

At First Thing, your privacy matters to us. This policy explains what personal information we collect, how we use it, and how we keep it safe when you visit or shop with us at firstthing.com.au.

By using our website, you agree to the way we handle your information as outlined below.

2. Who We Are

We’re First Thing, an Australian underwear brand based in Sydney.

If you ever have questions about your data, you can reach us at:

Email: hello@firstthing.com.au

Mail: PO Box 476, Edgecliff NSW 2027, Australia

You can also contact the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

3. The Information We Collect

Information you share with us

We collect personal details you give us when you:

• Place an order (name, address, email, phone number, payment details)
  
• Subscribe to our emails or SMS
  
• Enter a competition or giveaway
  
• Contact our customer support team
  

Information we collect automatically

When you browse our site, we automatically collect some information like:

• Your device type, browser, and IP address
  
• Pages you visit and how you interact with the site
  
• Cookies and similar technologies that help us improve your experience
  

4. How We Use Your Information

We use your information to:

• Process and deliver your orders
  
• Communicate with you about your purchase or returns
  
• Send marketing emails or texts (if you’ve subscribed)
  
• Improve our website and service
  
• Keep your shopping experience safe and secure
  
• Meet our legal obligations
  

We never sell your personal information to anyone.

5. Cookies & Tracking

We use cookies and similar tracking tools to make your shopping experience better. They help us:

• Keep your cart updated
  
• Remember your preferences
  
• See what’s working (and what’s not)
  
• Show you relevant ads
  

We use Meta Pixel, Google Ads, and Klaviyo to help us understand how people use our site and to deliver more relevant marketing.

You can disable cookies in your browser if you prefer, but some parts of the site might not work properly.

6. When We Share Your Information

We only share your information with trusted partners who help us run our business, such as:

• Shopify – our website platform
  
• Klaviyo – for email and SMS marketing (only if you’ve subscribed)
  
• Meta (Facebook/Instagram) and Google – for advertising and analytics
  
• Payment providers – to securely process your transactions
  
• Delivery partners – to send you your order
  

These partners only use your information for the specific services they provide to us, and they’re required to keep it secure.

7. How We Protect Your Information

We take privacy seriously. We use secure systems, encryption, and access controls to keep your data safe. While no system is 100% foolproof, we take all reasonable steps to protect your information from misuse or unauthorised access.

8. How Long We Keep Your Information

We only keep your information for as long as we need to — to process your order, comply with legal requirements, or manage returns. You can ask us to delete your information at any time (where legally possible).

9. Your Rights

You have control over your personal information. You can:

• Ask to access the data we hold about you
  
• Ask us to correct or delete it
  
• Opt out of marketing emails or SMS at any time
  
• Withdraw your consent if you’ve previously given it
  

To do any of the above, just email hello@firstthing.com.au.

10. Children

Our website isn’t intended for children under 16, and we don’t knowingly collect information from minors.

11. Storing Data Overseas

Some of our trusted partners may store or process data outside Australia (for example, Shopify). We make sure they follow strict privacy standards to protect your information.

12. Updates to This Policy

We may update this Privacy Policy from time to time. If we make changes, we’ll post the new version here with an updated date.

By continuing to use our website, you agree to the updated policy.

Last updated: [15th October, 2025]