24/7 comfort

The next generation of underwear

  • Made with Care

  • Effortless Design

  • Ultimate Comfort

Meet First Thing

Welcome to your new wake up call!

First Thing is an underwear collection that combines ultimate comfort with effortless design.

We make underwear that is designed to be worn everyday. Made with soft, breathable fabrics and designs that flatter and accentuate the figure.

What our customers say...