What we do

A note from our founder, Georgia

Hi, my name is Georgia and I am the founder of First Thing.

After searching for underwear for myself, I couldn't find a product that I felt excited to wear every day.

I recognised the need for an Australian underwear brand that empowered women to feel confident and sexy with unparalleled comfort.

I am setting out to redefine the role underwear plays in your life and to create a product that will set a positive tone for your day.

Welcome to your new wake up call

  • Our Products

    Our bottoms and soft bras from our Core Collection are made from Modal which is a breathable, silk-touch fabric made from natural beech wood. Our wire bras are made from recycled polyamide made from pre and post consumer waste.

  • Our Packaging

    Our product comes in a bag made from corn starch that is 100% compostable and designed to be reused. Your parcel will arrive in a satchel from HEROPACK™ that is 100% compostable. Our Thank You cards are made from recycled fibres and printed locally.

  • Our People

    We manufacture in Indonesia and China and conduct annual audits to ensure fair labour and quality standards are met.