News

A Morning with Sage

A Morning with Sage

Meet Sage, the face behind our launch campaign for First Thing.

A Morning with Sage

Meet Sage, the face behind our launch campaign for First Thing.

Choosing our Materials

Choosing our Materials

Read more on the materials we chose to create the most comfortable pair of undies.

Choosing our Materials

Read more on the materials we chose to create the most comfortable pair of undies.

Behind the Collection

Behind the Collection

A note from our founder.

Behind the Collection

A note from our founder.

Our Campaign Shoot

Our Campaign Shoot

Take a look at some of our favourite images and the inspiration behind our campaign shoot. 

Our Campaign Shoot

Take a look at some of our favourite images and the inspiration behind our campaign shoot.