A note from our founder.

Hi, I'm Georgia, founder of First Thing. Welcome to the next generation of underwear. First Thing is setting out to redefine the role that underwear plays in your life. As the first layer you put on in the morning, I believe that underwear has the power to set the tone for your day. Enter First Thing, a collection of intimates designed for all day comfort and with styles to flatter and accentuate the female figure. I hope you enjoy your new wakeup call!