Such a comfortable bra!! Breathable and non-restrictive whilst still keeping great shape.
The Everyday Bra - Sand
The Everyday Bra - Sand
- ☁️ All day comfort
- 💜 Supportive with no padding
- 🌟 Lightweight and buttery soft
Any 2 Bras for $100 | Save $18
Excludes AirShape™ & Maternity
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Meet The Everyday Bra. Your new go-to bra for soft and smooth support with zero bulk.
- Double‑layered, butter‑soft cups give a smooth, flattering finish
- No padding or foam, so no extra bulk
- Barely‑there underwire adds gentle support without digging
- Comfortable to wear all day
- Works under everything, not just your fave tees.
- Model 1 wears 16E. Model 2 wears 10DD.
Size & Fit
Size & Fit
Fits true to size. Take your normal size. Use our Fit Guide for help.
Returns & Exchanges
Returns & Exchanges
Returns and exchanges are accepted for bras within 30 days of purchase. See our full Return Policy.
Fabric
Fabric
84% recycled polyamide, 16% elastane
Care Instructions
Care Instructions
Cold gentle machine wash. Use lingerie bag where possible. Do not tumble dry.

Customer Reviews
Overall rating: 4.5 / 5 from 387 reviews.
Never felt a bra so buttery and supportive. Purchased one to try and then bought one in every colour immediately. Xx
Jenna K. 5/5 Verified
AMAZING !!!! Beautiful fabric but most importantly a beautiful fit ! Best Bra ever 😆 Strawberry Colour is so pretty 🩷
Sandra K. 5/5 Verified
So comfy
Miss S. 5/5 Verified
This bra fits so nicely and gives such a flattering shape, especially under tight-fitting tops
Isabel G. 5/5 Verified
The most comfortable bra I have ever had!
Ellie T. 5/5 Verified
My boobs have never looked better 👏🏽
Anne C. 5/5 Verified
I can’t express how much I love this bra. It honestly feels like you have nothing on! 10/10 recommend
Christie O. 5/5 Verified
Actually love it. Doesn’t make my boobs look to big but gives a good lift!
Sarah C. 5/5 Verified
So comfortable I bought 2 more!!
Marcia W. 5/5 Verified
These bras are honestly game changing. I’m 40yo and have tried all the other known brands, and nothing has fit like this post kids. Friends got me onto this, and post partum everything changes. These don’t dig in, leave lines - it sits so perfectly on the skin and feels like a glove. I’ve now bought this in other colours. The sizing / measuring guide is perfectly accurate! Highly recommend. (My Calvin Klein bras can now get turfed!!)
Jessica P. 5/5 Verified
These bras are honestly game changing. I’m 40yo and have tried all the other known brands, and nothing has fit like this post kids. Friends got me onto this, and post partum everything changes. These don’t dig in, leave lines - it sits so perfectly on the skin and feels like a glove. I’ve now bought this in other colours. The sizing / measuring guide is perfectly accurate! Highly recommend. (My Calvin Klein bras can now get turfed!!)
Jessica P. 5/5 Verified
Love love love this bra!
Grace W. 5/5 Verified
Best bra ive ever owned, i need more! perfect for the girlys that hate the way your shape changes with padded bras. Perfect for that no bra look without revealing everything - supportive and so comfy
Shae D. 5/5 Verified
It’s the most comfortable bra I have ever had, I’m obsessed
Lysandra F. 5/5 Verified
This feels like butter! I can’t even begin to think how to describe this properly or give it enough praise. I have NEVER put on a brand new bra before and had it feel so soft and utterly perfect. The true meaning of it fits like a glove! I’m truly shocked and didn’t expect to love this so much. Highly recommend!!
Melanie W. 5/5 Verified
Favourite for everyday 🩵
Josephine G. 5/5 Verified
Love this so much - have multiple colours 🩷
Josephine G. 5/5 Verified
Was was worried these bras would be a too good to be true mistake if I’m honest. But after scouring the reviews which were all very positive I placed my first order. I LOVE them and went back and ordered more. They are the only bras I wear now. I’m so happy I tried them. They are so comfortable and smooth. Really flattering under clothes too.
Luisa B. 5/5 Verified
I’m obsessed with these bras. So comfortable and give a better shape than a bralette. The beautiful material is super smooth and doesn’t add bulk. I love how natural (but better) they look under clothes!
Luisa B. 5/5 Verified
Really great fit and lovely soft fabric. I went and bought two more. This bra is what I've been looking for. I'm really glad I found this brand!
Natali M. 5/5 Verified
Love this bra. Super comfortable.
Kate M. 5/5 Verified
Super comfortable everyday bra
Alex H. 5/5 Verified
Best bra I’ve ever owned
Eleanor R. 5/5 Verified
This is the third bra I've bought from First Thing and I'm already desperate for my size to come back in, in one of the styles so I can buy it. I can't wait for a balconette style bra to come in too, Then I'm going to throw out all of my bras and just wear this brand. Not joking. This is literally the best bra ever made.
Adelle I. 5/5 Verified
Such a great bra, can not even feel it on!
Louise A. 5/5 Verified
Sooooooo comfy!! I have a few now!
Cheryl H. 5/5 Verified
There is nothing quite like getting new underwear and i was thrilled when my bra arrived. The colour is really pretty and the feel of the fabric is amazing. I was a little worried the cup size might be too big but it is a perfect fit.
Julie H. 5/5 Verified
Very light and comfortable to wear
Michelle B. 5/5 Verified
Bra’s and customer service with this company is extremely high
Michelle A. 5/5 Verified
I am very impressed with the bra and especially the service Thank you
Rosalba F. 5/5 Verified
Love my first thing bra
Christina L. 5/5 Verified
Love first thing bras lovely feel to them beautiful colours
Sarah G. 5/5 Verified
Sizing is good and super comfy
Sarah M. 5/5 Verified
Absolutely love this bra. I was surprised actually. So many great reviews I thought there was no way it could be that comfy but it most certainly is. I don’t say this lightly but it’s easily one of the best bras I’ve purchased. I’ve actually just purchased another. If you’re considering it, I’d highly recommend
Jade W. 5/5 Verified
The perfect fit and material, makes the girls look amazing!
Vera V. 5/5 Verified
Honestly was so surprised how perfect this fit and how comfortable it is. It is buttery soft and the most comfortable bra I own
Alicia C. 5/5 Verified
I find bra shopping so tedious, fabrics, fits, the straps, how the clasp feels on your back, the underwire all of it. These bras however are like heaven. They are so lovely on, and the most comfortable bras. No double boob, the strap size is prefect and holds well. I love the colour ways.
Justine F. 5/5 Verified
Most life changing, comfortable bra. I tell everyone about them. I LOVE THESE BRAS SO MUCH
Hayley S. 5/5 Verified
I have never had a bra that I actually truely like wearing!!! Until now! They’re so comfy and look chic too!
Lauren B. 5/5 Verified