I took the plunge and tried the strapless bras and I’m so pleased . So comfortable!
The Strapless - Black
The Strapless - Black
- ☁️ All day comfort
- 💜 Supportive with no padding
- 🌟 Lightweight and buttery soft
- 🫶🏻 Silicone free
Any 2 Bras for $100 | Save $18
Excludes AirShape™ & Maternity
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Meet the Strapless Bra. The one that actually stays up and is comfortable to wear all day. Made with a lightweight and buttery soft fabric that sits smooth under clothing. Double‑layered cups without padding give a natural shape with no extra bulk. A gentle underwire offers support without digging. This bra has a cult following for a reason.
Model Measurements: Maddie wears a 10C and Shamaya wears a 10D
Size & Fit
Size & Fit
Fits true to size. Take your normal size. Use our Fit Guide for help.
Returns & Exchanges
Returns & Exchanges
Returns and exchanges are accepted for bras within 30 days of purchase. See our full Return Policy.
Fabric
Fabric
84% recycled polyamide, 16% elastane
Care Instructions
Care Instructions
Cold gentle machine wash. Use lingerie bag where possible. Do not tumble dry.

Customer Reviews
Overall rating: 4.2 / 5 from 769 reviews.
Such a great fit, comfortable and actually stays in place! The best strapless bra I have ever bought.
Kylee H. 5/5 Verified
Can’t believe I waited so long to buy these! They fit perfect and don’t slip down. I’ve now got 3!
Emmy-lou S. 5/5 Verified
I took a chance on ordering this bra because I have been trying to find a good unlined strapless bra for years. I’m a 12DD and I find many bras dig into the tissue under my arms and create an uncomfortable and unsightly underarm situation. This bra is perfect, comfortable and doesn’t have that issue. I’m so happy!
Rory M. 5/5 Verified
Was just as comfy as described, I'm obsessed!!
Brianna C. 5/5 Verified
I love this strapless bra!! It really is the most comfortable strapless bra, it literally moulds to your body and does stay up!! About to order another colour!! Well done x
Samantha B. 5/5 Verified
Love it, it’s super soft and comfortable without falling down
Annette W. 5/5 Verified
❤️
Sarah B. 5/5 Verified
❤️
Sarah B. 5/5 Verified
Very comfy!
Sally E. 5/5 Verified
Beautiful fabric
Elke D. 5/5 Verified
The comfiest strapless bra I’ve ever owned! Doesn’t even feel like you’re wearing a strapless bra. Can wear it all day without wanting to rip it off at the end of the day like usual strapless bras that dig in and are so uncomfortable. Highly recommend!
Melissah E. 5/5 Verified
WOW!!! hands down the best strapless bra ever. I couldn't tell you how many strapless bras I have tried on and left feeling so disappointed. I knew there was that one out there that I could feel confident wearing and thank goodness I took a chance on this beauty. This strapless bra not only stays up, but it also feels so soft and it doesn't dig in under the boobs.
Emma 5/5
I have been looking for years for a bra that isn’t super padded! As someone on the other side of menopause who has struggled a little with my changing body shape, these are AMAZING. So soft, comfortable and flattering. I absolutely love them!
Nikki M. 5/5 Verified
So light, don’t even know it’s on. It’s just like you advertise it to be. I love it
Janette N. 5/5 Verified
I was worried about size because I’m a DD but the 12D was perfect fit . Just beautiful
Karen O. 5/5 Verified
Excellent product……I’m loving my new strapless bra!!!!
Mackella G. 5/5 Verified
Super comfy, fast shipping. What’s not to love? 🥰
Kerrin W. 5/5 Verified
So comfortable plus I didn’t feel like I would fall out of it and that is a winner when you are an “E” cup
Sofi W. 5/5 Verified
I was hesitant to buy it as NO strapless bra has ever been comfy let alone looked good as a 14D. But this outdid BOTH categories! I’m going to buy like 5 more when my next pay check comes in!!
Abby J. 5/5 Verified
Amazing! Passed the jump test
Alex D. 5/5 Verified
I never found a bra I actually want to wear until now !
Sienna 5/5
Amazing!!! I’ve never been able to wear strapless bras ! Game changer !
Isabella D. 5/5 Verified
Most comfortable strapless bra I’ve ever worn. Can wear it all day without rub marks around my body. Can highly recommend this bra. Will be buying more.
Susanne W. 5/5 Verified
So comfy and cute!!! Love it.
Sarah G. 5/5 Verified
I’m actually obsessed, I usually hate bras and struggle to find one that’s flattering, but it’s actually amazing
Kate S. 5/5 Verified
Bra is perfection!!! I’ve wanted a bra like this for years! Extremely happy with purchase.
Alana M. 5/5 Verified
Took a chance on an Instagram ad and did not regret it. I think they're pretty true to size for a strapless bra (I'm at 12D) no padding but I can wear the bra all day and absolutely no movement. Have recommended this to many people.
Madi H. 5/5 Verified
Amaze, so comfy!!
Maddy B. 5/5 Verified
Love this bra, wear it all day
Karen C. 5/5 Verified
Love the fit, love the fabric! Coming back to buy more. Thanks team
Brooke W. 5/5 Verified
Butterly soft and soo comfortable!
Jarinanan U. 5/5 Verified
Best strapless bra I’ve tried!
Alex H. 5/5 Verified
Best strapless bra's..I'm a 10 E and the bra's fit beautifully and they stay in place ...Ilove them 😊
Tammy R. 5/5 Verified
Absoltutely fantastic!
Carly V. 5/5 Verified
Fabulous Bra very comfortable and gives great support bought the Sand and the Black looks great on feels lovely and soft and the underwire does not dig in. Best bra i own went with the other reviews and have my sister size and it fits perfectly. Great under all my tops no bulging.
Heather S. 5/5 Verified
Fabulous Bra very supportive and very comfortable the best strapless bra i own bought the Black and the Sand. Did go with the other reviews went with my sister size and it worked perfectly. The underwire does not dig in and feels lovely and soft to wear.
Heather S. 5/5 Verified
Truly my best ever purchase, couldn’t recommend enough
Sabrina A. 5/5 Verified
Truly my best ever purchase, couldn’t recommend enough
Sabrina A. 5/5 Verified
This really is the most comfortable strapless bra I have worn. Great quality and great fabric. The first time around I ordered too small and needed to do a return and exchange. The process was absolutely seamless and the best experience I have had with an online return.
Ellie 5/5