Excellent product……I’m loving my new strapless bra!!!!
The Strapless Bra - Strawberry Limited Edition
The Strapless Bra - Strawberry Limited Edition
Couldn't load pickup availability
Meet the Strapless Bra. The one that actually stays up and is comfortable to wear all day. Made with a lightweight and buttery soft fabric that sits smooth under clothing. Double‑layered cups without padding give a natural shape with no extra bulk. A gentle underwire offers support without digging. This bra has a cult following for a reason.
Model Measurements: Model wears size 10D.
Size & Fit
Size & Fit
Fits true to size. Take your normal size. Use our Fit Guide for help.
Returns & Exchanges
Returns & Exchanges
This clearance product is Final Sale
Fabric
Fabric
84% recycled polyamide, 16% elastane
Care Instructions
Care Instructions
Cold gentle machine wash. Use lingerie bag where possible. Do not tumble dry.

Customer Reviews
Overall rating: 4.2 / 5 from 742 reviews.
Super comfy, fast shipping. What’s not to love? 🥰
Kerrin W. 5/5 Verified
So comfortable plus I didn’t feel like I would fall out of it and that is a winner when you are an “E” cup
Sofi W. 5/5 Verified
I was hesitant to buy it as NO strapless bra has ever been comfy let alone looked good as a 14D. But this outdid BOTH categories! I’m going to buy like 5 more when my next pay check comes in!!
Abby J. 5/5 Verified
Amazing! Passed the jump test
Alex D. 5/5 Verified
I never found a bra I actually want to wear until now !
Sienna 5/5
Amazing!!! I’ve never been able to wear strapless bras ! Game changer !
Isabella D. 5/5 Verified
Most comfortable strapless bra I’ve ever worn. Can wear it all day without rub marks around my body. Can highly recommend this bra. Will be buying more.
Susanne W. 5/5 Verified
So comfy and cute!!! Love it.
Sarah G. 5/5 Verified
I’m actually obsessed, I usually hate bras and struggle to find one that’s flattering, but it’s actually amazing
Kate S. 5/5 Verified
Bra is perfection!!! I’ve wanted a bra like this for years! Extremely happy with purchase.
Alana M. 5/5 Verified
Took a chance on an Instagram ad and did not regret it. I think they're pretty true to size for a strapless bra (I'm at 12D) no padding but I can wear the bra all day and absolutely no movement. Have recommended this to many people.
Madi H. 5/5 Verified
Amaze, so comfy!!
Maddy B. 5/5 Verified
Love this bra, wear it all day
Karen C. 5/5 Verified
Love the fit, love the fabric! Coming back to buy more. Thanks team
Brooke W. 5/5 Verified
Butterly soft and soo comfortable!
Jarinanan U. 5/5 Verified
Best strapless bra I’ve tried!
Alex H. 5/5 Verified
Best strapless bra's..I'm a 10 E and the bra's fit beautifully and they stay in place ...Ilove them 😊
Tammy R. 5/5 Verified
Absoltutely fantastic!
Carly V. 5/5 Verified
Fabulous Bra very comfortable and gives great support bought the Sand and the Black looks great on feels lovely and soft and the underwire does not dig in. Best bra i own went with the other reviews and have my sister size and it fits perfectly. Great under all my tops no bulging.
Heather S. 5/5 Verified
Fabulous Bra very supportive and very comfortable the best strapless bra i own bought the Black and the Sand. Did go with the other reviews went with my sister size and it worked perfectly. The underwire does not dig in and feels lovely and soft to wear.
Heather S. 5/5 Verified
Truly my best ever purchase, couldn’t recommend enough
Sabrina A. 5/5 Verified
Truly my best ever purchase, couldn’t recommend enough
Sabrina A. 5/5 Verified
This really is the most comfortable strapless bra I have worn. Great quality and great fabric. The first time around I ordered too small and needed to do a return and exchange. The process was absolutely seamless and the best experience I have had with an online return.
Ellie 5/5
First strapless bra that stays up, amazing so comfy
Stephanie S. 5/5 Verified
I was sceptical buying a bra seen on FB BUT wow !!!! The fit is perfect, very supportive and comfortable I will head back to the website to buy a few more 💚
Helen B. 5/5 Verified
soft and beautiful
Aleah M. 5/5 Verified
Best bra I’ve ever brought
Rebekah-lee D. 5/5 Verified
Worth the money! Been looking for a bra that I can wear with tanks so the straps dont show. I am a size 14C and used the sister size chart 12D and it was perfect.
Melanie G. 5/5 Verified
This bra truly does hold up well. I wore it with a strapless gown and didn’t have to readjust at all. Usually strapless bras end up digging into my skin and this one was very comfortable. I’m so glad I decided to make this purchase after watching some of their ads on Insta.
Andy D. 5/5 Verified
Fits like a glove and doesn’t fall down! First strapless bra that works for me!
Eleanor L. 5/5 Verified
This is the best strapless bra I have ever owned. I have it in all the colours.
Helene K. 5/5 Verified
Love this bra so much need to buy in more colours its true to size also
Rebecca C. 5/5 Verified
Super comfy and gorgeous material
Felicity M. 5/5 Verified
Best strapless I've ever had
Rhamya F. 5/5 Verified
So amazing ans soft the most comfortable strapless bra ivw wven worn as a bigger chest girly
Cindy H. 5/5 Verified
After 7 years of breastfeeding 4 babies,..no in menopause. I’d tried 50+ bras. Every single one = restriction, tugging, and a mad dash to rip it off the second I got home. I bought this strapless bra 4 months ago just to “test the brand.” Plot twist: it’s never seen the back of my drawer. Zero restriction. Zero adjustment. Zero “I can’t breathe.” It feels like I’m wearing nothing at all, but with perfect support. No boob lift needed - it just works. I’m now on #7 in different colors. This is my gold standard. If you’ve breastfed, struggled with bras, or just hate restriction - this is your bra. Magic. This strapless bra? Game over!!!! My gold standard. If you hate bras, buy this people! #GameChanger #NoMoreTugging Ps- TRUST My journey with these bras..- FOR MUM GROUPS* Mums who’ve breastfeed! Menapause..weight changing drama and mirror yuk' moments... They feel like you're wesring nothing. No wires digging in. No straps slipping. No tugging or adjusting in the toilet at work. Just… comfort + support. Go team! Best bras... ---
Christina Tony B. 5/5 Verified
Love these Bras got my second one now and thinking of getting a third . So so comfortable
Veronika K. 5/5 Verified
Worth the hype! I've never had a strapless bra i wanted to wear before! Very comfortable, great fabric and stays up!
Caitlin S. 5/5
Best strapless bra I’ve tried!
Tess H. 5/5 Verified