Meet the strapless bra that actually stays up. Made from buttery-soft, lightweight fabric with recycled fibres, it sits smooth under everything. Double-layered cups create a natural shape without padding or bulk, while a supportive underwire provides lift and shape. Comfortable enough to wear all day, and there's a reason it's our #1 best-seller. Now in Limited Edition Cherry.
Model Measurements: Maddie wears size 10C.
Size & Fit
FIT TIP: This unpadded style suits fuller breast shapes best. If you’re shallower on top, slight wrinkling at the neckline may occur. The band runs large, so we recommend selecting your sister size, which is going down a band size and up a cup size (e.g. 12C → 10D). Not sure what a sister size is? Use our Fit Guide for help.
Returns & Exchanges
Returns and exchanges are accepted for bras within 30 days of purchase. See our full Return Policy.
Fabric
84% recycled polyamide, 16% elastane
Care Instructions
Cold gentle machine wash. Use lingerie bag where possible. Do not tumble dry.
I ordered 2 colours in size 10DD, and it’s exactly what I expected, very soft and smooth. I’m happy with my order. I sized down by one size, and it stays up well. Thank you! I highly recommend it.
Great strapless bra without the extra bulk that most strapless bras have.
Advice on downsizing was spot on.
Very happy with my purchase, highly recommended.
First bra I purchased since giving birth and breastfeeding for the past 18 months. It fits like a dream. It sits like a dream. It feels like a dream. For someone who is a 16E, I was sceptical such a simple and non invasive design would be much support, but I was gladly proven wrong. Supportive without feeling like I’m wearing a strapless bra! LOVE IT!
I’m a 16d normally all other bras I have had to put extenders on back , ok the top of strapless bra is a little loose but I have ordered another one (strapless) thrown out all my others I will buy a normal bra . Love it
This is definitely the best strapless bra I have ever tried. I’m a 14DD/14E so i went for the DD and it fits so nicely and the cups are made of such stretchy buttery material so it’s not too small at all. The shape it gives really surprised me. Not going to give the same lift as bras with straps but never feels like it will fall down and doesn’t need to cut in along the band to be tight enough to hold. Very very happy
Like many, I didn’t think I could wear a strapless bra. Thank you so much for a very comfortable well made bra that lives up to its description. One wish would be different colours for size 8DD. Very happy with my purchase. Highly Recommend 😊. I’m 64 years young and gravity is doing its work and this bra stays put when I play with all my dogs.
I have categorically hated strapless bras for as long as I can remember, I haven’t liked the way they make my boobs look (always flat and have an ‘monoboob’) and they are constantly digging in! This bra is a game changer, natural and comfy… not sure I could ask for much more! Will be buying more.
Absolutely love my strapless bra. I have actually ordered four in different colours. They are amazing the best bras ever and they stay up.
I have others in the range and would never buy from anyway else. And they are true to size. Would highly recommend.
